Humans, Language, and Verbal-Behavior Analysis Arose Slowly (Science Is Lovable 21 of 72)

Humans, Language, and Verbal-Behavior Analysis Arose Slowly (Science Is Lovable 21 of 72)

Coverage of the vast verbal–behavior topic begins with some of its recent history, and then with some ancient history regarding the relation of evolution and physiology to verbal behavior. These provide a foundation for defining not only verbal behavior but also the verbal community. After that come some characteristics of verbal–behavior analysis.

Languages Dance With Verbal Communities (Science Is Lovable 22 of 72)

Languages Dance With Verbal Communities (Science Is Lovable 22 of 72)

Verbal behavior has proven to be of vital importance to humans and their cultures and survival. So defining verbal behavior is in order. To stay focused on the dance, on the inherent social and interactive character of verbal behavior, defining verbal community also helps.

Verbal Behavior Shows Scientific Characteristics (Science Is Lovable 23 of 72)

Verbal Behavior Shows Scientific Characteristics (Science Is Lovable 23 of 72)

The first general VB characteristic concerns the emphasis on function rather than on structure. The long–standing tradition of approaching speaking and writing structurally has produced some worthwhile results. From this approach linguistics has discovered much about the structures of many languages, such as their vocabulary, grammar, and syntax.

Speakers, Listeners, and Audiences Have Different Functions (Science Is Lovable 24 of 72)

Speakers, Listeners, and Audiences Have Different Functions (Science Is Lovable 24 of 72)

The fourth VB characteristic concerns the difference between speakers and listeners. The terms speaker and listener refer to different behavior repertoires conditioned through all the concepts and principles and processes that the term contingencies of reinforcement covers. The vocal verbal community conditions both speaker and listener repertoires in its members, while the signing verbal community conditions both signer and viewer repertoires in its members.

Responses, Products, and Controls Differ (Science Is Lovable 25 of 72)

Responses, Products, and Controls Differ (Science Is Lovable 25 of 72)

The sixth VB characteristic deals with responses, response products, and the difference between them. Our upcoming analysis of elementary verbal operants calls for a level of detail that requires a distinction between a response and what we call the response product.

Some Fancy VB Stuff Made Easy (Science Is Lovable 26 of 72)

Some Fancy VB Stuff Made Easy (Science Is Lovable 26 of 72)

The eighth VB characteristic (out of the nine that these columns cover) deals with the type of formal—that is, structural—control that we call point–to–point correspondence. When we examine verbal stimuli and verbal responses, we find that some verbal stimuli contain parts that can control parts of verbal responses in a manner that we describe as point–to–point correspondence.

Tacts Name Stuff That Intraverbals Relate (Science Is Lovable 28 of 72)

Tacts Name Stuff That Intraverbals Relate (Science Is Lovable 28 of 72)

In classifying verbal relations, the first of four questions that we ask—as in the last column—concerned whether or not any evocative stimulus, verbal or non–verbal, controls the response. If the answer is “No,” then the response is a mand, as the last column discussed. But if the answer is “Yes, an evocative stimulus controls the response,” then we must ask another question, which leads us to tacts.